Blog : Author : adam
Last week, YouTube publicly launched an early version of their subscription-based channels offering. This system allows content creators to potentially profit from their original digital video by charging a monthly subscription for access to a moderate library of content. When the announcement was officially made, many looked to Pivotshare and wondered how we would feel. After all, Pivotshare was one of the earliest companies to build a media monetization platform, having launched in 2010 with subscription-based and rental-based offerings. In short, we’re very excited.
The recent use of streaming platforms that allow comedians to offer comedy specials directly to their audience is absolutely no laughing matter. In December of 2011, world famous comedian Louis C.K, star of the sitcom “Louie”, released his special “Live at the Beacon Theater” as a $5 download from his personal website. Within 72 hours, C.K. had walked away with nearly a quarter-of-a-million to show for his efforts, and to date the special is closing in on nearly a million. Within a few months, Aziz Ansari, the star of NBC’s hit “Parks and Recreation” took the cash cue and also offered his special “Dangerously Delicious” as a download directly to his fanbase. Although Ansari has not released his numbers, most suspect that he found similar results in the experiment. It appears that a new day has dawned for American comics. The advent of paid content has allowed comedians and other entertainers to offer their performances directly to their audience and sell comedy videos online, thus cutting out costly middlemen. It used to be that stand ups who wanted to sell their material, whether it be in the form of DVDs or televised events, were at the mercy of studios, networks, and distribution companies. This meant that each chain in the sales link took a larger and larger portion of the profits, often leaving the performer with only pennies on the dollar for their efforts.
Everyone loves viral videos. Who hasn’t passed along a hilarious clip they found in their morning in-box that brought a smile to their face? Some of these classic clips have registered hundreds of millions of hits on an ever-growing variety of viewing platforms populating the web. Because of ad-based revenue models, these internet sensations have garnered some pretty hefty paychecks for the select few who were lucky enough to have their digital camera in the right place at the right time. But what about the rest of the video-producing world? People love viral videos for a variety of reasons. They’re usually hilarious and they’re extremely easy to send to our friends. But they are also free. Would anyone pay to watch a viral video? In most cases, the answer to that question is a resounding “no.” No one will pay to watch short clips on the internet. But what if a video doesn’t fit into that “viral” category? What alternatives are there for the rest of the video content producers on the planet? All videos are not created equal. Some fit perfectly into the YouTube-style business model. But what about those that do not?
Superstar Hair Stylist Ted Gibson Launches His SVOD Channel With Pivotshare
Superstar celebrity hairstylist Ted Gibson partners with Pivotshare to bring you the Ted Gibson Advanced Academy! Ted Gibson is a celebrity in the fashion and hairstyling industry, often making Top 10 Hair Stylists lists from around the world. His impressive resume includes working with A-listers like Anne Hathaway, Mila Kunis and Angelina Jolie, and you [...]
Making Money on YouTube is Hard Even for its Biggest Stars
Making money on YouTube and other social media platforms by giving away free content in exchange for advertising revenue translates to financial stability for only a very few. This has always been well documented. But an eye-opening article published by famous Youtuber Gaby Dunn, titled Get rich or die vlogging: The sad economics of internet [...]
Pay With Paypal Now Available on the New Subscribe Page of Your OTT Channel
You asked and we delivered: Your SVOD channel now accepts Paypal payments! Paypal integration was part of our recent subscribe page upgrade which improves the checkout process for your customers. By adding Paypal as another payment option, we’ve made it even easier for your SVOD channel to convert first-time visitors. It also helps to expand [...]