Blog : Author : adam
Last week, YouTube publicly launched an early version of their subscription-based channels offering. This system allows content creators to potentially profit from their original digital video by charging a monthly subscription for access to a moderate library of content. When the announcement was officially made, many looked to Pivotshare and wondered how we would feel. After all, Pivotshare was one of the earliest companies to build a media monetization platform, having launched in 2010 with subscription-based and rental-based offerings. In short, we’re very excited.
The recent use of streaming platforms that allow comedians to offer comedy specials directly to their audience is absolutely no laughing matter. In December of 2011, world famous comedian Louis C.K, star of the sitcom “Louie”, released his special “Live at the Beacon Theater” as a $5 download from his personal website. Within 72 hours, C.K. had walked away with nearly a quarter-of-a-million to show for his efforts, and to date the special is closing in on nearly a million. Within a few months, Aziz Ansari, the star of NBC’s hit “Parks and Recreation” took the cash cue and also offered his special “Dangerously Delicious” as a download directly to his fanbase. Although Ansari has not released his numbers, most suspect that he found similar results in the experiment. It appears that a new day has dawned for American comics. The advent of paid content has allowed comedians and other entertainers to offer their performances directly to their audience and sell comedy videos online, thus cutting out costly middlemen. It used to be that stand ups who wanted to sell their material, whether it be in the form of DVDs or televised events, were at the mercy of studios, networks, and distribution companies. This meant that each chain in the sales link took a larger and larger portion of the profits, often leaving the performer with only pennies on the dollar for their efforts.
Everyone loves viral videos. Who hasn’t passed along a hilarious clip they found in their morning in-box that brought a smile to their face? Some of these classic clips have registered hundreds of millions of hits on an ever-growing variety of viewing platforms populating the web. Because of ad-based revenue models, these internet sensations have garnered some pretty hefty paychecks for the select few who were lucky enough to have their digital camera in the right place at the right time. But what about the rest of the video-producing world? People love viral videos for a variety of reasons. They’re usually hilarious and they’re extremely easy to send to our friends. But they are also free. Would anyone pay to watch a viral video? In most cases, the answer to that question is a resounding “no.” No one will pay to watch short clips on the internet. But what if a video doesn’t fit into that “viral” category? What alternatives are there for the rest of the video content producers on the planet? All videos are not created equal. Some fit perfectly into the YouTube-style business model. But what about those that do not?
PowerslamTV, the World’s Largest Indie Pro-Wrestling Library
Since building their first pro wrestling channel in 2014, Pivotshare has become the platform of choice for professional wrestling promotions around the world to create their own branded subscription video on demand channels. Pivotshare now powers over 150 pro wrestling channels in over 15 countries for some of the biggest names in the industry such [...]
Pivotshare Announces Apps for Video On Demand Channels
Today’s world is all about convenience. Pivotshare knows that as a content creator you want to make it as easy as possible for your customers to access your videos. Our team has heard you loud and clear and are excited to announce that we have partnered with industry leaders, Vidapp to offer channel owners the [...]
Pivotshare Announces New Flash-Free Video Player
Anyone who works in the online video world will tell you that delivering video on the internet is a tricky business. Delivery is dependent on many different systems, owned by multiple entities, all of which must play nicely together, for our videos to be viewed smoothly and consistently. When these systems don’t get along, our [...]