Blog : Author : Chris Woolsey

  • Easy Guide to Starting An AdWords Campaign

    Easy Guide to Starting An AdWords Campaign

    Everyone wants more traffic to come to their site, but what is the easiest way to get? There are many answers to that question, but one of them is to simply pay for it. Google offers a program called AdWords that allows anyone to use their system to attract visitors to their site, paying a nominal fee for each person that comes through the door by clicking on one of your ads.

    Setting up an AdWords account can seem like a daunting project, but it’s actually incredibly painless and can result in a huge return on a relatively small investment. Remember, you ONLY pay for those people who actually click on your ad and go to your site. Here’s a step-by-step process to creating your first AdWords account.

  • Speaking Tour Brings Paid Content to the People

    Now that everyone has returned home from their summer vacations, Pivotshare thought it would be the perfect time for us to hit the road! The Pivotshare team has spent the summer building a variety of new tools to make it even easier for paid content creators to sell media directly to their audience. Anyone can use pay-per-view rentals, purchase downloads, channel-wide subscriptions, tip-jars or a combination of them all to create their own branded VOD storefront. We’re so excited about everything we have going on that we thought we’d stop by a few hot spots and tell the folks there how we Pivotshare is helping to change the way the world consumes media.

    Friday, Sept. 27th - Social Media Week, Toronto - The Future Of Home Entertainment

    Saturday, Sept. 28th - MIT Hacking Arts Festival, Cambridge, MA - Storytelling in the Digital Age

    Oct. 2-3 - Dogfish Accelerator, New York - Filmmaker Mentoring Workshops

    Sunday, Oct. 6 - San Diego Film Festival, San Diego - The Business Side of the Business

  • Art of Strength On Demand VOD Fitness Channel

    Anthony DiLuglio is serious when he says that his workouts can save your life. Probably because they literally saved his. In 2005, after already working as a successful trainer in the fitness industry, Anthony was diagnosed with a rare form of cancer which he was told could mean the loss of his leg or worse. His doctors had told him that he had a one in two-million chance of having malignant cancer, which unfortunately happened to be the case. But when the surgeons opened up his leg to remove the tumor, to their shock and amazement they discovered that his muscle tissue was too dense for the cancer to penetrate. His leg and his life were both saved, largely he believes, because of his innovative workout regimen.

  • Subscription Model for Video Platforms Smarter Than DVD Sales

    “I like DVDs so much. It’s such a better format than VHS.”

    -Roland Joffe

    America seems to have agreed with Roland, Hollywood heavyweight director of the Oscar-winning film, The Killing Fields, at least for a time. While everyone knows that DVD sales have been falling like a wet mattress since their 2007 peak at over $10 billion in annual revenue, things have slid so far that industry insiders now refuse to even make those figures public. For years, DVD sales predictions helped studios create realistic budgets, but the crash in popularity of this medium has driven studios to make safer and more predictable choices, such as sequals, franchises and reboots. The end result is a more bland cinematic experience for everyone and a far less creative environment for those who make films for a living.

  • Pivotshare Changes Way Celebrities Sell Media Online

    PIVOTSHARE STREAMING MEDIA PLATFORM ANNOUNCES MIXED MARTIAL ARTS CHANNEL WITH UFC HEAVYWEIGHT CHAMPION

    Startup changes the way celebrities sell media with branded apps  and white labeling for leading mobile and tablet devices

    Costa Mesa, Calif. -  Pivotshare, a digital media startup, announced today that their platform will now offer a new resource providing branded apps through their Customization Services program for select publishers. Pivotshare is rolling out the service with the unveiling of the Elite MMA fighting channel, featuring UFC heavyweight champion of the world, Bas Rutten. The mobile apps will allow subscribers to watch Pivotshare video content while on the go on either smartphones or tablets while simultaneously putting the media’s brand in the spotlight. Like the standard Pivotshare app, these customized versions will also be found in both the iTunes and Google Play stores, free of charge.

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