“I like DVDs so much. It’s such a better format than VHS.”
America seems to have agreed with Roland, Hollywood heavyweight director of the Oscar-winning film, The Killing Fields, at least for a time. While everyone knows that DVD sales have been falling like a wet mattress since their 2007 peak at over $10 billion in annual revenue, things have slid so far that industry insiders now refuse to even make those figures public. For years, DVD sales predictions helped studios create realistic budgets, but the crash in popularity of this medium has driven studios to make safer and more predictable choices, such as sequals, franchises and reboots. The end result is a more bland cinematic experience for everyone and a far less creative environment for those who make films for a living.