Blog : Author : Chris Woolsey

  • What Media Paywalls Tell Us About Online Advertising

    "The act of paying is perhaps the most uncomfortable infliction that the two orchard thieves entailed upon us. But being paid, - what will compare with it?" -Herman Melville, Moby Dick
    This classic commentary on the nature of commerce clearly illustrates the crux of the paid content dilemma. No one enjoys paying for things, but everyone in the world obviously loves to get paid. The solution to this paradox in the world of online media has for years been the ubiquitous presence of advertising. Since Proctor and Gamble sponsored the first radio soap operas back in the 20s, advertising has been a constant presence in the media world, and in online video is usually found as prerolls, ad overlays, or pop-up ads. But recently, there seems to be a growing movement away from this revenue generating staple, a movement towards a model that separates participating media from the arena of free content entirely.
  • Pivotshare’s Streaming Video Platform Is Growing!

    Since making our funding announcement in August of last year, Pivotshare streaming video platform has been hard at work. Our team of designers and engineers have been creating new products, developing our apps, and servicing our growing list of clients, but even they have to admit that things have got to change...for the better. Our office is so busy that we thought it only made sense to let some more folks in on the fun. Pivotshare has announced that they will be hiring at least two new positions in our Southern California offices.
  • Hollywood Icon Joins Pivotshare Online Video Platform

    In February of this year the Academy of Motion Pictures Arts and Sciences will gather in Hollywood, California for yet another Academy Awards celebration. The Oscars will be handed out to writers, directors, producers, and actors who have delighted us over the past year with their amazing creative work. But for every person in the entertainment industry who receives an award, there are myriad artists and performers around the world who will never get the chance to work and study in the movie capital of the world simply because of their geographic location. Hollywood icon and master acting instructor, Gloria Gifford hopes to change all of that with the help of Pivotshare online video platform
  • A New Path For New Media Superstars

    We all remember the halcyon days of early viral videos. Everyone loved passing around email links to such classics as 2003’s Star Wars Kid and 2006’s The Evolution of Dance, and who could forget the classic, Don’t Tase Me, Bro!, which taught us all a valuable lesson about the painful consequences of getting lippy at a political rally. These videos were quick, fun, and free. Out of this world of disposable entertainment came a few superstars that began to profit off a variety of platforms that allowed them to generate revenue from forced advertising associated with their free content. Among these were the fitness duo, The Tone It Up Girls, who amassed a following of over 180,000 enthusiastic subscribers. After growing their online presence, the Tone It Up Girls are now making a move to strengthen their media empire, as Bravo recently announced a new reality show in the works. These new media superstars have decided to add premium content in a greener and more profitable pasture than their previous free-content-only world.
  • Dance Pro Steve Zee-All Online Video Platforms Not Created Equal

    The history of tap has brought the world much entertainment and enjoyment for the last hundred and fifty years. World-class tap dancer and international instructor Steve Zee hopes to bring the joy of tap to a whole new generation of students across the entire globe. Pivotshare is proud to announce Steve Zee’s new Tap Academy Online, a beautiful showplace for a growing video library of tap dance knowledge and instruction. Trained by the old masters of tap Steve also studied at UCLA and at the Sorbonne in Paris and is well known in Los Angeles dance circles and has shared the stage with such artistic luminaries as Gregory Hines as well as tap legends, the Nicholas Brothers. He trained Kiril Kulish for the Broadway production of Billy Elliot for which Kiril won the Tony Award and has served as tap coach for pop icons David Lee Roth and Bette Midler. Steve is also an international figure in the genre and has traveled across Canada, Brazil, France and Germany to both teach and perform, having recently returned from a lengthy tour in Europe. Steve also heads a non-profit arts organization known as LA Ironworks and recently spoke at the famed TedTalks about tap’s influence on American culture and history and is on faculty at Cal State University, Long Beach.

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