Blog : Author : Chris Woolsey
You are a producer of digital media with a stack of DVDs with your name on the covers to prove it. Your videos sell well at events or at your place of business, but you know there is a larger audience out there for you to market to. The internet is filled with prospective customers that would purchase your videos if only there was a safe and easy way to do so. But what is the best way to sell DVDs online? There are several streaming media platform options out there, but only one that is self-service with no starting fees or monthly costs. The best way to sell DVDs online? Pivotshare makes the answer to that question very simple indeed.
In the food chain of the entertainment industry, distributing a film on the internet used to rank just behind bargain theaters in seedy neighborhoods and only slightly in front of that guy selling bootlegs out of his trunk in the CostCo parking lot. But all of that has now changed. In August, the feature film, The Bachelorette starring Kirsten Dunst was released to iTunes as a video on demand offering one month before it was released to theatres nationwide. The result may change the way that films are distributed from this time forward. Filmmakers vividly understand that the current business model of film distribution stacks the deck against them. Every entity in the process takes a portion of the profits of their labor until in the end there is often little to nothing left for those who conceived the project to begin with. Recent advances in streaming technology offer a growing ray of hope to those who make films for a living. The studio system is also investigating the video on demand distribution method in a proactive attempt to reverse losses in ticket sales, increase profit margins, and meet a rising customer demand for affordable at-home viewing.
It is widely quoted that the average person fears public speaking more than they fear the idea of death. But for many professionals in the United States, being a public speaker is their career of choice. Whether the genre they communicate is business, motivational, faith, or a host of others, thousands of speakers travel around to every corner of our country to share their knowledge at one of the more than a half-million conferences of various types held every year. There is a wide spectrum of fees charged by speakers in every possible category. Celebrities, politicians, and sports notables often ask for fees that run into the hundreds of thousands of dollars. On the flip side, there are many people, trying to break into the speaking world, who are happy to make an appearance for absolutely nothing. Many speakers supplement their speaking income by selling CDs and DVDs at the events at which they speak. In fact, a good portion of these professionals make more money from the sales of media than they do from the actual fees that they ask for speaking in the first place. But burning, labeling and mailing your DVDs to an event is not only time-consuming, but also incredibly costly to the bottom line. Shipping or hauling them across the country to sell at events is no easier. There has to be a better way to sell monetized media.
Conventions and conferences are an important part of the American corporate and creative landscape. According to the Convention Industry Council (CIC), 1.8 million meetings, conferences, and trade shows occur in the U.S. every year attracting 205 million attendees which results in 907 billion dollars of annual revenue. The reason for the popularity of conferences in this country is not only because they are profitable for the organizers, but also for those who attend. In 2009 world research giant Oxford Economics showed that every dollar spent on business travel such as conferences resulted in over twelve dollars in increased revenue. The trouble with most conferences is that once the lights go off, the revenue stops. All of the brilliant information and presentations that came from the stage cease to sell tickets after the doors have been shut and the paying crowds return home. Pivotshare has created a solution to this dilemma that allows you to easily sell your conference video.
So you are a video content producer and you create some of the most professional media around. But as good as it might be, you still need a way to stream it to your customers. Most content creators in the media world aren’t doing what they do as a hobby, but are looking for the best possible way to monetize the media that they are offering to their fans. There are many digital streaming solutions in the market, so choosing the one that makes the best sense for your business can be a difficult process. Lets take a look at the three main categories of streaming media platforms. The model most familiar to users of video sharing services are free, ad-supported platforms. The most popular of these is obviously YouTube, with over 800 million unique users a month, and on average, over sixty hours of content being uploaded onto the site every minute of every day. Vimeo is another similar version of this type of platform, with over 8 million current users. These platforms are perfectly suited for a specific sector of the market. If you just want to use streaming media platforms to host videos that you don’t care about making money from (your kid’s birthday party, your hike up Half Dome, your cat doing anything), then these solutions are perfect for you.
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