Blog : Author : Chris Woolsey
It is widely quoted that the average person fears public speaking more than they fear the idea of death. But for many professionals in the United States, being a public speaker is their career of choice. Whether the genre they communicate is business, motivational, faith, or a host of others, thousands of speakers travel around to every corner of our country to share their knowledge at one of the more than a half-million conferences of various types held every year. There is a wide spectrum of fees charged by speakers in every possible category. Celebrities, politicians, and sports notables often ask for fees that run into the hundreds of thousands of dollars. On the flip side, there are many people, trying to break into the speaking world, who are happy to make an appearance for absolutely nothing. Many speakers supplement their speaking income by selling CDs and DVDs at the events at which they speak. In fact, a good portion of these professionals make more money from the sales of media than they do from the actual fees that they ask for speaking in the first place. But burning, labeling and mailing your DVDs to an event is not only time-consuming, but also incredibly costly to the bottom line. Shipping or hauling them across the country to sell at events is no easier. There has to be a better way to sell monetized media.
Conventions and conferences are an important part of the American corporate and creative landscape. According to the Convention Industry Council (CIC), 1.8 million meetings, conferences, and trade shows occur in the U.S. every year attracting 205 million attendees which results in 907 billion dollars of annual revenue. The reason for the popularity of conferences in this country is not only because they are profitable for the organizers, but also for those who attend. In 2009 world research giant Oxford Economics showed that every dollar spent on business travel such as conferences resulted in over twelve dollars in increased revenue. The trouble with most conferences is that once the lights go off, the revenue stops. All of the brilliant information and presentations that came from the stage cease to sell tickets after the doors have been shut and the paying crowds return home. Pivotshare has created a solution to this dilemma that allows you to easily sell your conference video.
So you are a video content producer and you create some of the most professional media around. But as good as it might be, you still need a way to stream it to your customers. Most content creators in the media world aren’t doing what they do as a hobby, but are looking for the best possible way to monetize the media that they are offering to their fans. There are many digital streaming solutions in the market, so choosing the one that makes the best sense for your business can be a difficult process. Lets take a look at the three main categories of streaming media platforms. The model most familiar to users of video sharing services are free, ad-supported platforms. The most popular of these is obviously YouTube, with over 800 million unique users a month, and on average, over sixty hours of content being uploaded onto the site every minute of every day. Vimeo is another similar version of this type of platform, with over 8 million current users. These platforms are perfectly suited for a specific sector of the market. If you just want to use streaming media platforms to host videos that you don’t care about making money from (your kid’s birthday party, your hike up Half Dome, your cat doing anything), then these solutions are perfect for you.
A new day has dawned for filmmakers around the world. Starting in the late 1960s, directors like Dennis Hopper, Francis Ford Coppola, and John Cassavetes bucked the system and began to create projects outside of the studio world. But even with the birth of the “indie market” most of these still functioned under the looming eye of the studios, who either contributed seed funding, or more likely, the all-coveted distribution of the final artistic endeavor. This situation all changed however, with the arrival of affordable digital technology. But even though filmmakers now had a less expensive process by which to birth their projects, there still remained an elusive piece of the puzzle keeping them from red-carpet fame and fortune: distribution. There was still no easy way for them to get their projects directly to their fans without giving away most of the reward, that is, until now.
I would argue that good media has no expiration date. There are associations, conferences, and companies all across the globe that leave money on the shelf every day by ignoring the usefulness of their existing media library. Mountains of amazing content, gathering dust, instead of revenue, simply because it is not being put to proper use. Do not misunderstand this: your previous media content has value. The material contained within can entertain, inspire, and educate. But how do you make this material accessible to your paying customers? Pivotshare has a tool designed to make your older media as relevant as anything you might create in the future. Pivotshare has created a tool for our customers known as “media markers.” These media markers work very much like tabs in conventional print media, allowing the creators to section off, and more importantly, label points in their videos using any sort of categories they wish. This transforms commonplace archives into searchable video, allowing customers to jump directly to the portion of media they need or want, instead of having to wade through a sea of footage.
Pivotshare Partners with LeEco to Expand Distribution for SVOD Channels
Pivotshare has proven itself as the industry leader in the SVOD world focused on helping our publishers reach a larger audience. We are proud to announce yet another relationship in our growing list of international distribution partners. Today at their Northern American unveiling, digital pioneer LeEco announced the launch of LeEco Live, their entertainment marketplace [...]
Improve Your OTT Channel Homepage With Featured Collections
The Pivotshare team has been beta-testing out the ability to promote Featured Collections on the homepage of OTT channels on our platform, and now it’s official: you can add this beautiful functionality to your Pivotshare channel too! Featured Collections helps organize your channel’s homepage and showcases your top video collections to customers as soon as they [...]
Discover The Best SVOD / OTT Channels Online
Over the last several years, the Pivotshare platform has had the pleasure of powering a great deal of noteworthy SVOD / OTT channels. From large media brands to YouTube personalities, zombies and hairdressers to everything in between, we’ve had the opportunity to partner alongside a ton of talented and passionate creators to produce some of [...]