Blog : Author : Chris Woolsey

  • The Time is Right for Indie Filmmakers To Sell Movies Online

    A new day has dawned for filmmakers around the world. Starting in the late 1960s, directors like Dennis Hopper, Francis Ford Coppola, and John Cassavetes bucked the system and began to create projects outside of the studio world.  But even with the birth of the “indie market” most of these still functioned under the looming eye of the studios, who either contributed seed funding, or more likely, the all-coveted distribution of the final artistic endeavor. This situation all changed however, with the arrival of affordable digital technology. But even though filmmakers now had a less expensive process by which to birth their projects, there still remained an elusive piece of the puzzle keeping them from red-carpet fame and fortune: distribution. There was still no easy way for them to get their projects directly to their fans without giving away most of the reward, that is, until now.
  • Use Media Markers To Create A Searchable Video Library

    I would argue that good media has no expiration date. There are associations, conferences, and companies all across the globe that leave money on the shelf every day by ignoring the usefulness of their existing media library. Mountains of amazing content, gathering dust, instead of revenue, simply because it is not being put to proper use. Do not misunderstand this: your previous media content has value. The material contained within can entertain, inspire, and educate. But how do you make this material accessible to your paying customers? Pivotshare has a tool designed to make your older media as relevant as anything you might create in the future. Pivotshare has created a tool for our customers known as “media markers.” These media markers work very much like tabs in conventional print media, allowing the creators to section off, and more importantly, label points in their videos using any sort of categories they wish. This transforms commonplace archives into searchable video, allowing customers to jump directly to the portion of media they need or want, instead of having to wade through a sea of footage.

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