Blog : Business

  • Twitch and YouTube Not the Only Game in Town

    Last year in the United States, the video game industry pulled in revenues well over 20 billion dollars. To give you an idea of what that kind of money looks like, if video games were a sovereign nation, they would produce more income than many of the countries on our planet. Traditionally a larger market internationally, e-sports claims over 400 million participants worldwide, resulting in an additional $500 million in secondary market activity, and is now growing dramatically in the U.S. as well. While corporations make a great deal of money from the production and sales of video games, those who do much of the promoting of those games see very little in the way of profits. In order to make ends meet, those who create gamer videos have experimented with a variety of sources.

  • Customization Service to Sell Branded Video Content Online

    Customization Service to Sell Branded Video Content Online

    In the contemporary age of web marketing, it’s become increasingly important for brands to take center stage in everything they do. This need has led to many video platforms pulling the spotlight further and further away from their publishers’ brands and instead refocusing it on themselves. To combat this growing issue, Pivotshare has put increased emphasis on one of its core tenets that our publishers’ brands should shine above our own. That’s why we’ve developed the Pivotshare Customization Service—our simple process to better own and control your customers’ experience with your video content and brand.

  • Pivotshare & PR Newswire team up to put video content in the spotlight

    Bill Gates once said that if he was down to the last dollar of his marketing budget, he’d spend it on PR. Getting your company written up in reputable press locations, whether that be physical print or online publications, can be one of the most valuable uses of time and resources of any sized organization. But what if you are just starting out? What if your budget can’t compete with some of the bigger named companies in your market? What if you can’t afford to hire a PR rep? Pivotshare has a solution for you!

  • Easy Guide to Starting An AdWords Campaign

    Easy Guide to Starting An AdWords Campaign

    Everyone wants more traffic to come to their site, but what is the easiest way to get? There are many answers to that question, but one of them is to simply pay for it. Google offers a program called AdWords that allows anyone to use their system to attract visitors to their site, paying a nominal fee for each person that comes through the door by clicking on one of your ads.

    Setting up an AdWords account can seem like a daunting project, but it’s actually incredibly painless and can result in a huge return on a relatively small investment. Remember, you ONLY pay for those people who actually click on your ad and go to your site. Here’s a step-by-step process to creating your first AdWords account.

  • Subscription Model for Video Platforms Smarter Than DVD Sales

    “I like DVDs so much. It’s such a better format than VHS.”

    -Roland Joffe

    America seems to have agreed with Roland, Hollywood heavyweight director of the Oscar-winning film, The Killing Fields, at least for a time. While everyone knows that DVD sales have been falling like a wet mattress since their 2007 peak at over $10 billion in annual revenue, things have slid so far that industry insiders now refuse to even make those figures public. For years, DVD sales predictions helped studios create realistic budgets, but the crash in popularity of this medium has driven studios to make safer and more predictable choices, such as sequals, franchises and reboots. The end result is a more bland cinematic experience for everyone and a far less creative environment for those who make films for a living.

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