Pivotshare is proud to announce the release of their new eBook, Ten Steps to Marketing Media Online! Legendary American showman, P.T. Barnum, once said, “Without promotion, something terrible happens...nothing!” What was true for Barnum in the entertainment world of his day is just as true for the business of online media today. You can create the greatest content in the world, funny, informative, well produced and edited, and without organized marketing efforts, these will be the greatest videos the world has never seen.
Blog : Business
According to the National Center for Charitable Statistics there are over 1.5 million registered non-profit organizations in the United States, with 50,000 more coming every single year. These organizations have a variety of goals such as disease research, homeless missions, and youth fitness. In order to assist that area of need that these groups have chosen to focus on, funds needs to be raised. Constantly. Non-profits use everything from telethons to dance-offs in an attempt to raise the revenue necessary to cover their ever-expanding budgets. Pivotshare has just come up with a brand-new option that will make the job of fundraising much easier for these groups.
We all remember the halcyon days of early viral videos. Everyone loved passing around email links to such classics as 2003’s Star Wars Kid and 2006’s The Evolution of Dance, and who could forget the classic, Don’t Tase Me, Bro!, which taught us all a valuable lesson about the painful consequences of getting lippy at a political rally. These videos were quick, fun, and free. Out of this world of disposable entertainment came a few superstars that began to profit off a variety of platforms that allowed them to generate revenue from forced advertising associated with their free content. Among these were the fitness duo, The Tone It Up Girls, who amassed a following of over 180,000 enthusiastic subscribers. After growing their online presence, the Tone It Up Girls are now making a move to strengthen their media empire, as Bravo recently announced a new reality show in the works. These new media superstars have decided to add premium content in a greener and more profitable pasture than their previous free-content-only world.
My grandpa used to say that you get what you pay for. And you know what? He was right. Everyone likes to find a good bargain, but often you find that the quality of what you purchased is so low that it winds up being a complete and total waste of time, money and effort. Yet millions of media professionals make the choice every day to use free platforms to sell media online to their audiences. While these low-cost (or no-cost) options seem like a great deal, a closer examination shows that there are many reasons why a penny saved may not necessarily turn into a penny earned.
You are a producer of digital media with a stack of DVDs with your name on the covers to prove it. Your videos sell well at events or at your place of business, but you know there is a larger audience out there for you to market to. The internet is filled with prospective customers that would purchase your videos if only there was a safe and easy way to do so. But what is the best way to sell DVDs online? There are several streaming media platform options out there, but only one that is self-service with no starting fees or monthly costs. The best way to sell DVDs online? Pivotshare makes the answer to that question very simple indeed.
Pivotshare Announces New Flash-Free Video Player
Anyone who works in the online video world will tell you that delivering video on the internet is a tricky business. Delivery is dependent on many different systems, owned by multiple entities, all of which must play nicely together, for our videos to be viewed smoothly and consistently. When these systems don’t get along, our [...]
Updated Reports for Your Subscription Video On Demand Channel
We’ve made it a goal this year to improve the reports section of the reports in your publisher console so you get the most useful data to grow your subscription video on demand channel. Here are the upgrades and new reports we’ve added to your publisher console: Customers One of the biggest upgrades we made [...]
Superstar Hair Stylist Ted Gibson Launches His SVOD Channel With Pivotshare
Superstar celebrity hairstylist Ted Gibson partners with Pivotshare to bring you the Ted Gibson Advanced Academy! Ted Gibson is a celebrity in the fashion and hairstyling industry, often making Top 10 Hair Stylists lists from around the world. His impressive resume includes working with A-listers like Anne Hathaway, Mila Kunis and Angelina Jolie, and you [...]