Blog : Thoughts

  • Netflix Sees Jump in Subscribers Thanks to Original Video on Demand Content

    Netflix Sees Jump in Subscribers Thanks to Original Video on Demand Content

    After watching its subscriber growth slow sharply in Q2, subscription video on demand giant Netflix seems to have bounced back strongly in Q3 thanks to their highly popular slate of original programming. Netflix’s investment in original content production and moving away from its reliance on licensed content has thus far proven effective, and many others in this space are following suit with their own roster of originals.

  • Collaborate and Grow Your SVOD / OTT Business

    Collaborate and Grow Your SVOD / OTT Business

    Am I making as much as I can with my premium videos? That’s a question you’ve probably asked yourself before as a content producer. Between YouTube ad revenue, selling videos on demand, DVD’s and subscription VOD revenue, some content creators may feel that they have exhausted their own audience and are hitting a wall in terms of revenue growth.

    On top of that, it can get lonely sometimes being an individual video producer. Creating quality content that people will open up their wallets for takes time and resources. It’s also no secret that for SVOD / OTT products, the number of hours of content available plays a large role in determining how much you should charge your customers and how long they will stay subscribed. So how do you break through these walls and take your channel to another level?

  • What’s Next for YouTubers Post MCN’s?

    Much like many other business models before it, multi-channel networks (MCN’s) came quickly, made a splash, changed a few lives, and then left just as quickly. Left behind are content creators who expected to grow their personal brand and make a lot more money with their MCN partnership, only to find that this model primarily benefited those at the very top. A recent article on Techcrunch laid out many of the reasons why the MCN models didn’t work as planned and is worth a read:

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