Blog : Thoughts
Making money on YouTube and other social media platforms by giving away free content in exchange for advertising revenue translates to financial stability for only a very few. This has always been well documented. But an eye-opening article published by famous Youtuber Gaby Dunn, titled Get rich or die vlogging: The sad economics of internet fame, tells about her heartbreaking story, along with fellow YouTubers like her, who struggle to make ends meet despite the millions of subscribers and adoring followers they’ve worked so hard to build.
After watching its subscriber growth slow sharply in Q2, subscription video on demand giant Netflix seems to have bounced back strongly in Q3 thanks to their highly popular slate of original programming. Netflix’s investment in original content production and moving away from its reliance on licensed content has thus far proven effective, and many others in this space are following suit with their own roster of originals.
Am I making as much as I can with my premium videos? That’s a question you’ve probably asked yourself before as a content producer. Between YouTube ad revenue, selling videos on demand, DVD’s and subscription VOD revenue, some content creators may feel that they have exhausted their own audience and are hitting a wall in terms of revenue growth.
On top of that, it can get lonely sometimes being an individual video producer. Creating quality content that people will open up their wallets for takes time and resources. It’s also no secret that for SVOD / OTT products, the number of hours of content available plays a large role in determining how much you should charge your customers and how long they will stay subscribed. So how do you break through these walls and take your channel to another level?
Much like many other business models before it, multi-channel networks (MCN’s) came quickly, made a splash, changed a few lives, and then left just as quickly. Left behind are content creators who expected to grow their personal brand and make a lot more money with their MCN partnership, only to find that this model primarily benefited those at the very top. A recent article on Techcrunch laid out many of the reasons why the MCN models didn’t work as planned and is worth a read:
Professional hair stylist Heather Chapman has built quite a reputation and following in the hair styling industry. Particular and meticulous in her craft, Heather takes her unique skills on tour to teach other hairstylists and hair enthusiasts in person at salons across the United States, where she frequently sells out.
Superstar Hair Stylist Ted Gibson Launches His SVOD Channel With Pivotshare
Superstar celebrity hairstylist Ted Gibson partners with Pivotshare to bring you the Ted Gibson Advanced Academy! Ted Gibson is a celebrity in the fashion and hairstyling industry, often making Top 10 Hair Stylists lists from around the world. His impressive resume includes working with A-listers like Anne Hathaway, Mila Kunis and Angelina Jolie, and you [...]
Making Money on YouTube is Hard Even for its Biggest Stars
Making money on YouTube and other social media platforms by giving away free content in exchange for advertising revenue translates to financial stability for only a very few. This has always been well documented. But an eye-opening article published by famous Youtuber Gaby Dunn, titled Get rich or die vlogging: The sad economics of internet [...]
Pay With Paypal Now Available on the New Subscribe Page of Your OTT Channel
You asked and we delivered: Your SVOD channel now accepts Paypal payments! Paypal integration was part of our recent subscribe page upgrade which improves the checkout process for your customers. By adding Paypal as another payment option, we’ve made it even easier for your SVOD channel to convert first-time visitors. It also helps to expand [...]