Blog : Thoughts
Subscription video giant Netflix released their fourth quarter earnings this week. Netflix’s approach of mixing original series with licensed content continues to keep subscribers on the hook and watching ever increasing amounts of video. Their performance is a strong indicator of consumer adoption and where the SVOD market is headed. Now is the perfect time for independent content producers to establish their presence in this new ecosystem.
Now that everyone has returned home from their summer vacations, Pivotshare thought it would be the perfect time for us to hit the road! The Pivotshare team has spent the summer building a variety of new tools to make it even easier for paid content creators to sell media directly to their audience. Anyone can use pay-per-view rentals, purchase downloads, channel-wide subscriptions, tip-jars or a combination of them all to create their own branded VOD storefront. We’re so excited about everything we have going on that we thought we’d stop by a few hot spots and tell the folks there how we Pivotshare is helping to change the way the world consumes media.
Friday, Sept. 27th - Social Media Week, Toronto - The Future Of Home Entertainment
Saturday, Sept. 28th - MIT Hacking Arts Festival, Cambridge, MA - Storytelling in the Digital Age
Oct. 2-3 - Dogfish Accelerator, New York - Filmmaker Mentoring Workshops
Sunday, Oct. 6 - San Diego Film Festival, San Diego - The Business Side of the Business
Every year, companies throughout the country spend millions of dollars protecting their brands. From a marketing and a business standpoint, a company’s brand is one of its most important assets. The brand helps not only define the values of the company and its products, but becomes a beacon for consumer expectations of consistency and trustworthiness. When a brand has been established, it needs to be protected and consistently used in order to maintain relevance and power. The online paid content space is no exception to this need. But, for the longest time, most media platforms simply did not make it easy easy or affordable for medium and smaller-sized media producers to protect their brand when selling media online.
Last week, YouTube publicly launched an early version of their subscription-based channels offering. This system allows content creators to potentially profit from their original digital video by charging a monthly subscription for access to a moderate library of content. When the announcement was officially made, many looked to Pivotshare and wondered how we would feel. After all, Pivotshare was one of the earliest companies to build a media monetization platform, having launched in 2010 with subscription-based and rental-based offerings. In short, we’re very excited.
To celebrate Earth Day and because Pivotshare is quickly becoming the streaming media platform of choice for documentary makers, we thought we would come up with a list of our favorite environmental docs of all time. Enjoy! The Corporation (2003)
This comprehensive overview of the character of business asks if corporations were actually human, what sort of people would they be? You might decide it’s someone that you don’t necessarily want to live next door to.
Pivotshare Partners with LeEco to Expand Distribution for SVOD Channels
Pivotshare has proven itself as the industry leader in the SVOD world focused on helping our publishers reach a larger audience. We are proud to announce yet another relationship in our growing list of international distribution partners. Today at their Northern American unveiling, digital pioneer LeEco announced the launch of LeEco Live, their entertainment marketplace [...]
Improve Your OTT Channel Homepage With Featured Collections
The Pivotshare team has been beta-testing out the ability to promote Featured Collections on the homepage of OTT channels on our platform, and now it’s official: you can add this beautiful functionality to your Pivotshare channel too! Featured Collections helps organize your channel’s homepage and showcases your top video collections to customers as soon as they [...]
Discover The Best SVOD / OTT Channels Online
Over the last several years, the Pivotshare platform has had the pleasure of powering a great deal of noteworthy SVOD / OTT channels. From large media brands to YouTube personalities, zombies and hairdressers to everything in between, we’ve had the opportunity to partner alongside a ton of talented and passionate creators to produce some of [...]