The ability to soar like a bird seems to be one of the most pervasive desires of mankind. Those that can do so without the aid of an airplane are indeed a special breed. The recent Pivotshare-exclusive documentary, Free Flyers, showcases these intrepid individuals, giving viewers a glimpse into a lifestyle that few of us will ever dare to know.
Director Tony Ritter began his cinematic career as the Director of Photography for big budget Hollywood films. He soon found the glacial pace of development to be too frustrating and so took the production reins into his hands. Wanting to combine his love of flying with his love of film, Tony hooked up with thirteen of the greatest hang gliders and paragliders in the world (including 4-time World Aerobatic Champion and Guinness World Record Holder, John Heiney) to make his film about the sport. With top pilots, three cameras and a 24-day shooting schedule in three of the most popular flying sites in America, Tony Ritter created his own feature film from start to finish.
After filming and post-production was completed, rather than return to the studio system, Tony chose Pivotshare to distribute his film. Tony is using Pivotshare’s monetized embeddable player on his corporate site. The player not only allows his customers to go from viewing a preview to purchasing to watching the full feature all without leaving the page, it also captures valuable customer data, which allows for easy repeat purchases as well as future marketing opportunities.
The word of mouth through the hang gliding community about this film has been so great that Free Flyers has already been purchased in over 40 countries and counting. Indeed, the international demand for the film has grown so great that Tony’s production company, 2036 Pictures is now in the process of creating different subtitled versions of the film in a myriad of languages. Soon fans around the globe will be able to enjoy Free Flyers in their own language.
Because of the industry trend of more affordable production and post-production costs, Tony was able to do nearly everything himself or with the help of a few talented friends. Lower initial overhead means more of the profit from the film can go directly to funding the sequel, which is already in pre-production. Free Flyers Extreme, will feature not only more world-class hang gliders and paragliders, but will also showcase the added daredevil excitement of wing suit jumpers.
Pivotshare is proud to be helping independent spirits like Tony Ritter soar into the distribution world, allowing them to expand their reach and open new horizons for their creative talents. Media producers interested in finding out more about how Pivotshare can help them grow their online reach should click here!