Conventions and conferences are an important part of the American corporate and creative landscape. According to the Convention Industry Council (CIC), 1.8 million meetings, conferences, and trade shows occur in the U.S. every year attracting 205 million attendees which results in 907 billion dollars of annual revenue. The reason for the popularity of conferences in this country is not only because they are profitable for the organizers, but also for those who attend. In 2009 world research giant Oxford Economics showed that every dollar spent on business travel such as conferences resulted in over twelve dollars in increased revenue. The trouble with most conferences is that once the lights go off, the revenue stops. All of the brilliant information and presentations that came from the stage cease to sell tickets after the doors have been shut and the paying crowds return home. Pivotshare has created a solution to this dilemma that allows you to easily sell your conference video.
So you are a video content producer and you create some of the most professional media around. But as good as it might be, you still need a way to stream it to your customers. Most content creators in the media world aren’t doing what they do as a hobby, but are looking for the best possible way to monetize the media that they are offering to their fans. There are many digital streaming solutions in the market, so choosing the one that makes the best sense for your business can be a difficult process. Lets take a look at the three main categories of streaming media platforms. The model most familiar to users of video sharing services are free, ad-supported platforms. The most popular of these is obviously YouTube, with over 800 million unique users a month, and on average, over sixty hours of content being uploaded onto the site every minute of every day. Vimeo is another similar version of this type of platform, with over 8 million current users. These platforms are perfectly suited for a specific sector of the market. If you just want to use streaming media platforms to host videos that you don’t care about making money from (your kid’s birthday party, your hike up Half Dome, your cat doing anything), then these solutions are perfect for you.
A new day has dawned for filmmakers around the world. Starting in the late 1960s, directors like Dennis Hopper, Francis Ford Coppola, and John Cassavetes bucked the system and began to create projects outside of the studio world. But even with the birth of the “indie market” most of these still functioned under the looming eye of the studios, who either contributed seed funding, or more likely, the all-coveted distribution of the final artistic endeavor. This situation all changed however, with the arrival of affordable digital technology. But even though filmmakers now had a less expensive process by which to birth their projects, there still remained an elusive piece of the puzzle keeping them from red-carpet fame and fortune: distribution. There was still no easy way for them to get their projects directly to their fans without giving away most of the reward, that is, until now.
The recent use of streaming platforms that allow comedians to offer comedy specials directly to their audience is absolutely no laughing matter. In December of 2011, world famous comedian Louis C.K, star of the sitcom “Louie”, released his special “Live at the Beacon Theater” as a $5 download from his personal website. Within 72 hours, C.K. had walked away with nearly a quarter-of-a-million to show for his efforts, and to date the special is closing in on nearly a million. Within a few months, Aziz Ansari, the star of NBC’s hit “Parks and Recreation” took the cash cue and also offered his special “Dangerously Delicious” as a download directly to his fanbase. Although Ansari has not released his numbers, most suspect that he found similar results in the experiment. It appears that a new day has dawned for American comics. The advent of paid content has allowed comedians and other entertainers to offer their performances directly to their audience and sell comedy videos online, thus cutting out costly middlemen. It used to be that stand ups who wanted to sell their material, whether it be in the form of DVDs or televised events, were at the mercy of studios, networks, and distribution companies. This meant that each chain in the sales link took a larger and larger portion of the profits, often leaving the performer with only pennies on the dollar for their efforts.
I would argue that good media has no expiration date. There are associations, conferences, and companies all across the globe that leave money on the shelf every day by ignoring the usefulness of their existing media library. Mountains of amazing content, gathering dust, instead of revenue, simply because it is not being put to proper use. Do not misunderstand this: your previous media content has value. The material contained within can entertain, inspire, and educate. But how do you make this material accessible to your paying customers? Pivotshare has a tool designed to make your older media as relevant as anything you might create in the future. Pivotshare has created a tool for our customers known as “media markers.” These media markers work very much like tabs in conventional print media, allowing the creators to section off, and more importantly, label points in their videos using any sort of categories they wish. This transforms commonplace archives into searchable video, allowing customers to jump directly to the portion of media they need or want, instead of having to wade through a sea of footage.
Pivotshare Announces New Flash-Free Video Player
Anyone who works in the online video world will tell you that delivering video on the internet is a tricky business. Delivery is dependent on many different systems, owned by multiple entities, all of which must play nicely together, for our videos to be viewed smoothly and consistently. When these systems don’t get along, our [...]
Updated Reports for Your Subscription Video On Demand Channel
We’ve made it a goal this year to improve the reports section of the reports in your publisher console so you get the most useful data to grow your subscription video on demand channel. Here are the upgrades and new reports we’ve added to your publisher console: Customers One of the biggest upgrades we made [...]
Superstar Hair Stylist Ted Gibson Launches His SVOD Channel With Pivotshare
Superstar celebrity hairstylist Ted Gibson partners with Pivotshare to bring you the Ted Gibson Advanced Academy! Ted Gibson is a celebrity in the fashion and hairstyling industry, often making Top 10 Hair Stylists lists from around the world. His impressive resume includes working with A-listers like Anne Hathaway, Mila Kunis and Angelina Jolie, and you [...]