Everyone knows the Scots love a good scrap, and nothing proves that more than the band of hulking brawlers known as Insane Championship Wrestling, or ICW. ICW was started by promoter, Mark Dallas, in 2006 in Glasgow, Scotland. Incorporating elements of Scottish culture with hardcore wrestling, they soon began attracting a rabid local fan base. The swelling crowds at ICW events outgrew arena after arena, and in 2013 they were named UK Promotion of the Year by Fighting Spirit Magazine.
The ICW team approached Pivotshare to help create a subscription video on demand (SVOD) channel that offers ICW’s premium content to their worldwide audience. Take a look at the exciting ICW OnDemand Channel here. For only $5.99/month, ICW’s frothing fans are given 24/7 access to nearly 50 hours, with fresh content being added, of the best jaw-dropping, bone-crushing, canvas-smashing wrestling excitement the U.K. has to offer. Special features, behind-the-scenes interviews, as well as their power-packed main events are now available on their Pivotshare channel. Religiously using social media such as Twitter to get the word out about their new OnDemand Channel, ICW has been able to attract 1,000 paid subscribers (and growing) in only its first month of launch.
On top of the ability to offer their premium wrestling content to a global audience, the ICW team is also given in-depth analytics and extensive marketing reports in the Pivotshare Publisher Console. Revenue reports, media popularity, campaign analysis, and traffic sources are now available to them with just a few clicks of the mouse. ICW also receives the names and email addresses of every customer who makes a purchase on their channel for future marketing and communication opportunities.
Pivotshare is helping creators with all types of content convert their audiences from free platforms such as YouTube into paying customers, resulting in dependable recurring monthly revenue – instead of relying solely on unpredictable and often times discouraging advertising revenue. Online marketing tools such as the ability to offer free subscription trials and coupon codes are also helping to not only grow their monthly income, but also their overall audience size.
If you would like more information on how Pivotshare can help your organization create its own branded online subscription video-on-demand service, please click here.