Blog : brand protection
The online video world is truly heating up. Recent surveys show that this year American consumers will spend three times more hours watching streamed content versus videos on their aging DVD players. With such growth in the industry, content creators are rushing to get their videos out to a hungry audience, now more willing than ever to pop in their payment info and hit play. However, in that rush to market, many video publishers are making hasty decisions about how they will offer their library, ones that could wind up negatively affecting their overall revenue.
Ever wonder where to find all of those strange and wonderful films you remember from your past? What about those crazy films that never found a home in the mainstream market, but found one in the heart of true film fans? Well wonder no more! Pivotshare has given all of your cult film favorites a beautiful new home! Get ready to discover Cultorama.tv!
We are proud to announce some layout improvements we've been making to your Pivotshare Channels, making them more stylish and much easier to navigate than ever before. Our updates have been strategically designed to give your customers a better branded experience than anywhere else.
In the contemporary age of web marketing, it’s become increasingly important for brands to take center stage in everything they do. This need has led to many video platforms pulling the spotlight further and further away from their publishers’ brands and instead refocusing it on themselves. To combat this growing issue, Pivotshare has put increased emphasis on one of its core tenets that our publishers’ brands should shine above our own. That’s why we’ve developed the Pivotshare Customization Service—our simple process to better own and control your customers’ experience with your video content and brand.
PIVOTSHARE STREAMING MEDIA PLATFORM ANNOUNCES MIXED MARTIAL ARTS CHANNEL WITH UFC HEAVYWEIGHT CHAMPION
Startup changes the way celebrities sell media with branded apps and white labeling for leading mobile and tablet devices
Costa Mesa, Calif. - Pivotshare, a digital media startup, announced today that their platform will now offer a new resource providing branded apps through their Customization Services program for select publishers. Pivotshare is rolling out the service with the unveiling of the Elite MMA fighting channel, featuring UFC heavyweight champion of the world, Bas Rutten. The mobile apps will allow subscribers to watch Pivotshare video content while on the go on either smartphones or tablets while simultaneously putting the media’s brand in the spotlight. Like the standard Pivotshare app, these customized versions will also be found in both the iTunes and Google Play stores, free of charge.
Updated Reports for Your Subscription Video On Demand Channel
We’ve made it a goal this year to improve the reports section of the reports in your publisher console so you get the most useful data to grow your subscription video on demand channel. Here are the upgrades and new reports we’ve added to your publisher console: Customers One of the biggest upgrades we [...]
Superstar Hair Stylist Ted Gibson Launches His SVOD Channel With Pivotshare
Superstar celebrity hairstylist Ted Gibson partners with Pivotshare to bring you the Ted Gibson Advanced Academy! Ted Gibson is a celebrity in the fashion and hairstyling industry, often making Top 10 Hair Stylists lists from around the world. His impressive resume includes working with A-listers like Anne Hathaway, Mila Kunis and Angelina Jolie, and you [...]
Making Money on YouTube is Hard Even for its Biggest Stars
Making money on YouTube and other social media platforms by giving away free content in exchange for advertising revenue translates to financial stability for only a very few. This has always been well documented. But an eye-opening article published by famous Youtuber Gaby Dunn, titled Get rich or die vlogging: The sad economics of internet [...]