Blog : marketing tools
The team at Pivotshare has been hard at work launching new features to help you sell more subscriptions. For the past couple of months, we've built some of our publishers' most-requested features, and we're very excited to share some of the latest updates with you!
The online video world is truly heating up. Recent surveys show that this year American consumers will spend three times more hours watching streamed content versus videos on their aging DVD players. With such growth in the industry, content creators are rushing to get their videos out to a hungry audience, now more willing than ever to pop in their payment info and hit play. However, in that rush to market, many video publishers are making hasty decisions about how they will offer their library, ones that could wind up negatively affecting their overall revenue.
We are proud to announce some layout improvements we've been making to your Pivotshare Channels, making them more stylish and much easier to navigate than ever before. Our updates have been strategically designed to give your customers a better branded experience than anywhere else.
You asked for it and we listened. Pivotshare is thrilled to announce one of our most intricate and requested features ever: Coupon Codes! But don't be fooled, as this is not your ordinary coupon code system.
Pivotshare is excited to announce our new Free Trial feature, giving publishers the ability to expand their audiences in brand new ways. Now, you can convert more visitors into customers by offering an enticing free trial right on your Pivotshare Channel’s homepage. Free trials are an excellent way to give potential customers a sneak-peek into your exclusive, subscriber-only content, which in turn reduces their hesitation to pay.
Superstar Hair Stylist Ted Gibson Launches His SVOD Channel With Pivotshare
Superstar celebrity hairstylist Ted Gibson partners with Pivotshare to bring you the Ted Gibson Advanced Academy! Ted Gibson is a celebrity in the fashion and hairstyling industry, often making Top 10 Hair Stylists lists from around the world. His impressive resume includes working with A-listers like Anne Hathaway, Mila Kunis and Angelina Jolie, and you [...]
Making Money on YouTube is Hard Even for its Biggest Stars
Making money on YouTube and other social media platforms by giving away free content in exchange for advertising revenue translates to financial stability for only a very few. This has always been well documented. But an eye-opening article published by famous Youtuber Gaby Dunn, titled Get rich or die vlogging: The sad economics of internet [...]
Pay With Paypal Now Available on the New Subscribe Page of Your OTT Channel
You asked and we delivered: Your SVOD channel now accepts Paypal payments! Paypal integration was part of our recent subscribe page upgrade which improves the checkout process for your customers. By adding Paypal as another payment option, we’ve made it even easier for your SVOD channel to convert first-time visitors. It also helps to expand [...]