Blog : marketing tools
The team at Pivotshare has been hard at work launching new features to help you sell more subscriptions. For the past couple of months, we've built some of our publishers' most-requested features, and we're very excited to share some of the latest updates with you!
The online video world is truly heating up. Recent surveys show that this year American consumers will spend three times more hours watching streamed content versus videos on their aging DVD players. With such growth in the industry, content creators are rushing to get their videos out to a hungry audience, now more willing than ever to pop in their payment info and hit play. However, in that rush to market, many video publishers are making hasty decisions about how they will offer their library, ones that could wind up negatively affecting their overall revenue.
We are proud to announce some layout improvements we've been making to your Pivotshare Channels, making them more stylish and much easier to navigate than ever before. Our updates have been strategically designed to give your customers a better branded experience than anywhere else.
You asked for it and we listened. Pivotshare is thrilled to announce one of our most intricate and requested features ever: Coupon Codes! But don't be fooled, as this is not your ordinary coupon code system.
Pivotshare is excited to announce our new Free Trial feature, giving publishers the ability to expand their audiences in brand new ways. Now, you can convert more visitors into customers by offering an enticing free trial right on your Pivotshare Channel’s homepage. Free trials are an excellent way to give potential customers a sneak-peek into your exclusive, subscriber-only content, which in turn reduces their hesitation to pay.
Netflix Sees Jump in Subscribers Thanks to Original Video on Demand Content
After watching its subscriber growth slow sharply in Q2, subscription video on demand giant Netflix seems to have bounced back strongly in Q3 thanks to their highly popular slate of original programming. Netflix’s investment in original content production and moving away from its reliance on licensed content has thus far proven effective, and many others [...]
Pivotshare Partners with LeEco to Expand Distribution for SVOD Channels
Pivotshare has proven itself as the industry leader in the SVOD world focused on helping our publishers reach a larger audience. We are proud to announce yet another relationship in our growing list of international distribution partners. Today at their Northern American unveiling, digital pioneer LeEco announced the launch of LeEco Live, their entertainment marketplace [...]
Improve Your OTT Channel Homepage With Featured Collections
The Pivotshare team has been beta-testing out the ability to promote Featured Collections on the homepage of OTT channels on our platform, and now it’s official: you can add this beautiful functionality to your Pivotshare channel too! Featured Collections helps organize your channel’s homepage and showcases your top video collections to customers as soon as they [...]