Blog : Marketing
The team at Pivotshare has been hard at work launching new features to help you sell more subscriptions. For the past couple of months, we've built some of our publishers' most-requested features, and we're very excited to share some of the latest updates with you!
The online video world is truly heating up. Recent surveys show that this year American consumers will spend three times more hours watching streamed content versus videos on their aging DVD players. With such growth in the industry, content creators are rushing to get their videos out to a hungry audience, now more willing than ever to pop in their payment info and hit play. However, in that rush to market, many video publishers are making hasty decisions about how they will offer their library, ones that could wind up negatively affecting their overall revenue.
Every day thousands of video creators are using Pivotshare to grow their monthly revenue with their own branded subscription channel. As we grow, we’re gaining a lot of experience about what it takes to build a successful online video channel. Here’s a few hot tips to ramp up your channel to the next level:
We are proud to announce some layout improvements we've been making to your Pivotshare Channels, making them more stylish and much easier to navigate than ever before. Our updates have been strategically designed to give your customers a better branded experience than anywhere else.
You asked for it and we listened. Pivotshare is thrilled to announce one of our most intricate and requested features ever: Coupon Codes! But don't be fooled, as this is not your ordinary coupon code system.
Pay With Paypal Now Available on the New Subscribe Page of Your OTT Channel
You asked and we delivered: Your SVOD channel now accepts Paypal payments! Paypal integration was part of our recent subscribe page upgrade which improves the checkout process for your customers. By adding Paypal as another payment option, we’ve made it even easier for your SVOD channel to convert first-time visitors. It also helps to expand [...]
Netflix Sees Jump in Subscribers Thanks to Original Video on Demand Content
After watching its subscriber growth slow sharply in Q2, subscription video on demand giant Netflix seems to have bounced back strongly in Q3 thanks to their highly popular slate of original programming. Netflix’s investment in original content production and moving away from its reliance on licensed content has thus far proven effective, and many others [...]
Pivotshare Partners with LeEco to Expand Distribution for SVOD Channels
Pivotshare has proven itself as the industry leader in the SVOD world focused on helping our publishers reach a larger audience. We are proud to announce yet another relationship in our growing list of international distribution partners. Today at their Northern American unveiling, digital pioneer LeEco announced the launch of LeEco Live, their entertainment marketplace [...]