Blog : media marketing
The online video world is truly heating up. Recent surveys show that this year American consumers will spend three times more hours watching streamed content versus videos on their aging DVD players. With such growth in the industry, content creators are rushing to get their videos out to a hungry audience, now more willing than ever to pop in their payment info and hit play. However, in that rush to market, many video publishers are making hasty decisions about how they will offer their library, ones that could wind up negatively affecting their overall revenue.
Everyone wants more traffic to come to their site, but what is the easiest way to get? There are many answers to that question, but one of them is to simply pay for it. Google offers a program called AdWords that allows anyone to use their system to attract visitors to their site, paying a nominal fee for each person that comes through the door by clicking on one of your ads.
Setting up an AdWords account can seem like a daunting project, but it’s actually incredibly painless and can result in a huge return on a relatively small investment. Remember, you ONLY pay for those people who actually click on your ad and go to your site. Here’s a step-by-step process to creating your first AdWords account.
Pivotshare is proud to announce the release of their new eBook, Ten Steps to Marketing Media Online! Legendary American showman, P.T. Barnum, once said, “Without promotion, something terrible happens...nothing!” What was true for Barnum in the entertainment world of his day is just as true for the business of online media today. You can create the greatest content in the world, funny, informative, well produced and edited, and without organized marketing efforts, these will be the greatest videos the world has never seen.
Pay With Paypal Now Available on the New Subscribe Page of Your OTT Channel
You asked and we delivered: Your SVOD channel now accepts Paypal payments! Paypal integration was part of our recent subscribe page upgrade which improves the checkout process for your customers. By adding Paypal as another payment option, we’ve made it even easier for your SVOD channel to convert first-time visitors. It also helps to expand [...]
Netflix Sees Jump in Subscribers Thanks to Original Video on Demand Content
After watching its subscriber growth slow sharply in Q2, subscription video on demand giant Netflix seems to have bounced back strongly in Q3 thanks to their highly popular slate of original programming. Netflix’s investment in original content production and moving away from its reliance on licensed content has thus far proven effective, and many others [...]
Pivotshare Partners with LeEco to Expand Distribution for SVOD Channels
Pivotshare has proven itself as the industry leader in the SVOD world focused on helping our publishers reach a larger audience. We are proud to announce yet another relationship in our growing list of international distribution partners. Today at their Northern American unveiling, digital pioneer LeEco announced the launch of LeEco Live, their entertainment marketplace [...]