Blog : media marketing
The online video world is truly heating up. Recent surveys show that this year American consumers will spend three times more hours watching streamed content versus videos on their aging DVD players. With such growth in the industry, content creators are rushing to get their videos out to a hungry audience, now more willing than ever to pop in their payment info and hit play. However, in that rush to market, many video publishers are making hasty decisions about how they will offer their library, ones that could wind up negatively affecting their overall revenue.
Everyone wants more traffic to come to their site, but what is the easiest way to get? There are many answers to that question, but one of them is to simply pay for it. Google offers a program called AdWords that allows anyone to use their system to attract visitors to their site, paying a nominal fee for each person that comes through the door by clicking on one of your ads.
Setting up an AdWords account can seem like a daunting project, but it’s actually incredibly painless and can result in a huge return on a relatively small investment. Remember, you ONLY pay for those people who actually click on your ad and go to your site. Here’s a step-by-step process to creating your first AdWords account.
Pivotshare is proud to announce the release of their new eBook, Ten Steps to Marketing Media Online! Legendary American showman, P.T. Barnum, once said, “Without promotion, something terrible happens...nothing!” What was true for Barnum in the entertainment world of his day is just as true for the business of online media today. You can create the greatest content in the world, funny, informative, well produced and edited, and without organized marketing efforts, these will be the greatest videos the world has never seen.
Pivotshare Announces New Flash-Free Video Player
Anyone who works in the online video world will tell you that delivering video on the internet is a tricky business. Delivery is dependent on many different systems, owned by multiple entities, all of which must play nicely together, for our videos to be viewed smoothly and consistently. When these systems don’t get along, our [...]
Updated Reports for Your Subscription Video On Demand Channel
We’ve made it a goal this year to improve the reports section of the reports in your publisher console so you get the most useful data to grow your subscription video on demand channel. Here are the upgrades and new reports we’ve added to your publisher console: Customers One of the biggest upgrades we made [...]
Superstar Hair Stylist Ted Gibson Launches His SVOD Channel With Pivotshare
Superstar celebrity hairstylist Ted Gibson partners with Pivotshare to bring you the Ted Gibson Advanced Academy! Ted Gibson is a celebrity in the fashion and hairstyling industry, often making Top 10 Hair Stylists lists from around the world. His impressive resume includes working with A-listers like Anne Hathaway, Mila Kunis and Angelina Jolie, and you [...]