Blog : new media
Pivotshare was the first self-service platform to allow anyone the ability to sell their media direct to audience and is still leading the pack in terms of innovation and flexibility. Because of our industry standing, the Pivotshare team was recently asked to give an overview of the monetized media landscape for online media industry leader, REELSEO. We hope you find the article interesting and that you can see the benefits of Pivotshare and what really sets us apart in the market. We look forward to building something wonderful together. To read the article, click here!
Last week, YouTube publicly launched an early version of their subscription-based channels offering. This system allows content creators to potentially profit from their original digital video by charging a monthly subscription for access to a moderate library of content. When the announcement was officially made, many looked to Pivotshare and wondered how we would feel. After all, Pivotshare was one of the earliest companies to build a media monetization platform, having launched in 2010 with subscription-based and rental-based offerings. In short, we’re very excited.
"The act of paying is perhaps the most uncomfortable infliction that the two orchard thieves entailed upon us. But being paid, - what will compare with it?" -Herman Melville, Moby DickThis classic commentary on the nature of commerce clearly illustrates the crux of the paid content dilemma. No one enjoys paying for things, but everyone in the world obviously loves to get paid. The solution to this paradox in the world of online media has for years been the ubiquitous presence of advertising. Since Proctor and Gamble sponsored the first radio soap operas back in the 20s, advertising has been a constant presence in the media world, and in online video is usually found as prerolls, ad overlays, or pop-up ads. But recently, there seems to be a growing movement away from this revenue generating staple, a movement towards a model that separates participating media from the arena of free content entirely.
We all remember the halcyon days of early viral videos. Everyone loved passing around email links to such classics as 2003’s Star Wars Kid and 2006’s The Evolution of Dance, and who could forget the classic, Don’t Tase Me, Bro!, which taught us all a valuable lesson about the painful consequences of getting lippy at a political rally. These videos were quick, fun, and free. Out of this world of disposable entertainment came a few superstars that began to profit off a variety of platforms that allowed them to generate revenue from forced advertising associated with their free content. Among these were the fitness duo, The Tone It Up Girls, who amassed a following of over 180,000 enthusiastic subscribers. After growing their online presence, the Tone It Up Girls are now making a move to strengthen their media empire, as Bravo recently announced a new reality show in the works. These new media superstars have decided to add premium content in a greener and more profitable pasture than their previous free-content-only world.
My grandpa used to say that you get what you pay for. And you know what? He was right. Everyone likes to find a good bargain, but often you find that the quality of what you purchased is so low that it winds up being a complete and total waste of time, money and effort. Yet millions of media professionals make the choice every day to use free platforms to sell media online to their audiences. While these low-cost (or no-cost) options seem like a great deal, a closer examination shows that there are many reasons why a penny saved may not necessarily turn into a penny earned.
Netflix Sees Jump in Subscribers Thanks to Original Video on Demand Content
After watching its subscriber growth slow sharply in Q2, subscription video on demand giant Netflix seems to have bounced back strongly in Q3 thanks to their highly popular slate of original programming. Netflix’s investment in original content production and moving away from its reliance on licensed content has thus far proven effective, and many others [...]
Pivotshare Partners with LeEco to Expand Distribution for SVOD Channels
Pivotshare has proven itself as the industry leader in the SVOD world focused on helping our publishers reach a larger audience. We are proud to announce yet another relationship in our growing list of international distribution partners. Today at their Northern American unveiling, digital pioneer LeEco announced the launch of LeEco Live, their entertainment marketplace [...]
Improve Your OTT Channel Homepage With Featured Collections
The Pivotshare team has been beta-testing out the ability to promote Featured Collections on the homepage of OTT channels on our platform, and now it’s official: you can add this beautiful functionality to your Pivotshare channel too! Featured Collections helps organize your channel’s homepage and showcases your top video collections to customers as soon as they [...]