Blog : paid content

  • Speaking Tour Brings Paid Content to the People

    Now that everyone has returned home from their summer vacations, Pivotshare thought it would be the perfect time for us to hit the road! The Pivotshare team has spent the summer building a variety of new tools to make it even easier for paid content creators to sell media directly to their audience. Anyone can use pay-per-view rentals, purchase downloads, channel-wide subscriptions, tip-jars or a combination of them all to create their own branded VOD storefront. We’re so excited about everything we have going on that we thought we’d stop by a few hot spots and tell the folks there how we Pivotshare is helping to change the way the world consumes media.

    Friday, Sept. 27th - Social Media Week, Toronto - The Future Of Home Entertainment

    Saturday, Sept. 28th - MIT Hacking Arts Festival, Cambridge, MA - Storytelling in the Digital Age

    Oct. 2-3 - Dogfish Accelerator, New York - Filmmaker Mentoring Workshops

    Sunday, Oct. 6 - San Diego Film Festival, San Diego - The Business Side of the Business

  • Brand Protection and Paid Content

    Brand Protection and Paid Content

    Every year, companies throughout the country spend millions of dollars protecting their brands. From a marketing and a business standpoint, a company’s brand is one of its most important assets. The brand helps not only define the values of the company and its products, but becomes a beacon for consumer expectations of consistency and trustworthiness. When a brand has been established, it needs to be protected and consistently used in order to maintain relevance and power. The online paid content space is no exception to this need. But, for the longest time, most media platforms simply did not make it easy easy or affordable for medium and smaller-sized media producers to protect their brand when selling media online.

  • Pivotshare Maps Easiest Ways To Sell Videos Online for REELSEO

    Pivotshare was the first self-service platform to allow anyone the ability to sell their media direct to audience and is still leading the pack in terms of innovation and flexibility. Because of our industry standing, the Pivotshare team was recently asked to give an overview of the monetized media landscape for online media industry leader, REELSEO. We hope you find the article interesting and that you can see the benefits of Pivotshare and what really sets us apart in the market. We look forward to building something wonderful together. To read the article, click here!
  • YouTube’s Subscription Offering: Pivotshare’s Thoughts

    Last week, YouTube publicly launched an early version of their subscription-based channels offering. This system allows content creators to potentially profit from their original digital video by charging a monthly subscription for access to a moderate library of content. When the announcement was officially made, many looked to Pivotshare and wondered how we would feel. After all, Pivotshare was one of the earliest companies to build a media monetization platform, having launched in 2010 with subscription-based and rental-based offerings. In short, we’re very excited.
  • What Media Paywalls Tell Us About Online Advertising

    "The act of paying is perhaps the most uncomfortable infliction that the two orchard thieves entailed upon us. But being paid, - what will compare with it?" -Herman Melville, Moby Dick
    This classic commentary on the nature of commerce clearly illustrates the crux of the paid content dilemma. No one enjoys paying for things, but everyone in the world obviously loves to get paid. The solution to this paradox in the world of online media has for years been the ubiquitous presence of advertising. Since Proctor and Gamble sponsored the first radio soap operas back in the 20s, advertising has been a constant presence in the media world, and in online video is usually found as prerolls, ad overlays, or pop-up ads. But recently, there seems to be a growing movement away from this revenue generating staple, a movement towards a model that separates participating media from the arena of free content entirely.

Talk To Us

Please complete all fields
Caps Lock is On. No Need to Yell!
There was a problem sending your message. So sorry about this, but could you refresh the page and try again?
Sending
Refresh Page

Sent!