Blog : paywall

  • Your Channel Now Looks and Works Better Than Ever

    Your Channel Now Looks and Works Better Than Ever

    We are proud to announce some layout improvements we've been making to your Pivotshare Channels, making them more stylish and much easier to navigate than ever before. Our updates have been strategically designed to give your customers a better branded experience than anywhere else.
  • What Media Paywalls Tell Us About Online Advertising

    "The act of paying is perhaps the most uncomfortable infliction that the two orchard thieves entailed upon us. But being paid, - what will compare with it?" -Herman Melville, Moby Dick
    This classic commentary on the nature of commerce clearly illustrates the crux of the paid content dilemma. No one enjoys paying for things, but everyone in the world obviously loves to get paid. The solution to this paradox in the world of online media has for years been the ubiquitous presence of advertising. Since Proctor and Gamble sponsored the first radio soap operas back in the 20s, advertising has been a constant presence in the media world, and in online video is usually found as prerolls, ad overlays, or pop-up ads. But recently, there seems to be a growing movement away from this revenue generating staple, a movement towards a model that separates participating media from the arena of free content entirely.
  • The Paid Content Movement

    Everyone loves viral videos. Who hasn’t passed along a hilarious clip they found in their morning in-box that brought a smile to their face? Some of these classic clips have registered hundreds of millions of hits on an ever-growing variety of viewing platforms populating the web. Because of ad-based revenue models, these internet sensations have garnered some pretty hefty paychecks for the select few who were lucky enough to have their digital camera in the right place at the right time. But what about the rest of the video-producing world? People love viral videos for a variety of reasons. They’re usually hilarious and they’re extremely easy to send to our friends. But they are also free. Would anyone pay to watch a viral video? In most cases, the answer to that question is a resounding “no.” No one will pay to watch short clips on the internet. But what if a video doesn’t fit into that “viral” category? What alternatives are there for the rest of the video content producers on the planet? All videos are not created equal. Some fit perfectly into the YouTube-style business model. But what about those that do not?

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