Blog : searchable media

  • SoCal Tech Association Uses Pivotshare to Sell Videos Online

    Technology investment in Orange County, California is growing at a tremendous rate, so much so that the area is threatening to pull the tech spotlight south from Silicon Valley. Part of this exciting development in innovation is due to the efforts of an OC organization called OCTANe. The mission of OCTANe is to connect innovators and entrepreneurs with the crucial relationships and resources they need in order to develop their business. Created in September of 2002 by co-founders Tom Moebus, former vice-chancellor of University of California, Irvine and Dwight Decker, former CEO and chairman of Conexant Systems, the organization has made a lasting impact on the economic development of the entire Orange County area. Over the course of their history, OCTANe has helped companies raise over $217 million in funding and equity exits. In 2012 alone, $77 million dollars was raised for a variety of new businesses through their LaunchPad program, the group’s platform for assisting startups in the technology, biomedical and cleantech industries. Our company, Pivotshare, was among them.
  • Use Media Markers To Create A Searchable Video Library

    I would argue that good media has no expiration date. There are associations, conferences, and companies all across the globe that leave money on the shelf every day by ignoring the usefulness of their existing media library. Mountains of amazing content, gathering dust, instead of revenue, simply because it is not being put to proper use. Do not misunderstand this: your previous media content has value. The material contained within can entertain, inspire, and educate. But how do you make this material accessible to your paying customers? Pivotshare has a tool designed to make your older media as relevant as anything you might create in the future. Pivotshare has created a tool for our customers known as “media markers.” These media markers work very much like tabs in conventional print media, allowing the creators to section off, and more importantly, label points in their videos using any sort of categories they wish. This transforms commonplace archives into searchable video, allowing customers to jump directly to the portion of media they need or want, instead of having to wade through a sea of footage.

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