Blog : searchable media
Technology investment in Orange County, California is growing at a tremendous rate, so much so that the area is threatening to pull the tech spotlight south from Silicon Valley. Part of this exciting development in innovation is due to the efforts of an OC organization called OCTANe. The mission of OCTANe is to connect innovators and entrepreneurs with the crucial relationships and resources they need in order to develop their business. Created in September of 2002 by co-founders Tom Moebus, former vice-chancellor of University of California, Irvine and Dwight Decker, former CEO and chairman of Conexant Systems, the organization has made a lasting impact on the economic development of the entire Orange County area. Over the course of their history, OCTANe has helped companies raise over $217 million in funding and equity exits. In 2012 alone, $77 million dollars was raised for a variety of new businesses through their LaunchPad program, the group’s platform for assisting startups in the technology, biomedical and cleantech industries. Our company, Pivotshare, was among them.
I would argue that good media has no expiration date. There are associations, conferences, and companies all across the globe that leave money on the shelf every day by ignoring the usefulness of their existing media library. Mountains of amazing content, gathering dust, instead of revenue, simply because it is not being put to proper use. Do not misunderstand this: your previous media content has value. The material contained within can entertain, inspire, and educate. But how do you make this material accessible to your paying customers? Pivotshare has a tool designed to make your older media as relevant as anything you might create in the future. Pivotshare has created a tool for our customers known as “media markers.” These media markers work very much like tabs in conventional print media, allowing the creators to section off, and more importantly, label points in their videos using any sort of categories they wish. This transforms commonplace archives into searchable video, allowing customers to jump directly to the portion of media they need or want, instead of having to wade through a sea of footage.
Updated Reports for Your Subscription Video On Demand Channel
We’ve made it a goal this year to improve the reports section of the reports in your publisher console so you get the most useful data to grow your subscription video on demand channel. Here are the upgrades and new reports we’ve added to your publisher console: Customers One of the biggest upgrades we [...]
Superstar Hair Stylist Ted Gibson Launches His SVOD Channel With Pivotshare
Superstar celebrity hairstylist Ted Gibson partners with Pivotshare to bring you the Ted Gibson Advanced Academy! Ted Gibson is a celebrity in the fashion and hairstyling industry, often making Top 10 Hair Stylists lists from around the world. His impressive resume includes working with A-listers like Anne Hathaway, Mila Kunis and Angelina Jolie, and you [...]
Making Money on YouTube is Hard Even for its Biggest Stars
Making money on YouTube and other social media platforms by giving away free content in exchange for advertising revenue translates to financial stability for only a very few. This has always been well documented. But an eye-opening article published by famous Youtuber Gaby Dunn, titled Get rich or die vlogging: The sad economics of internet [...]