Blog : sell media online
So you are a video content producer and you create some of the most professional media around. But as good as it might be, you still need a way to stream it to your customers. Most content creators in the media world aren’t doing what they do as a hobby, but are looking for the best possible way to monetize the media that they are offering to their fans. There are many digital streaming solutions in the market, so choosing the one that makes the best sense for your business can be a difficult process. Lets take a look at the three main categories of streaming media platforms. The model most familiar to users of video sharing services are free, ad-supported platforms. The most popular of these is obviously YouTube, with over 800 million unique users a month, and on average, over sixty hours of content being uploaded onto the site every minute of every day. Vimeo is another similar version of this type of platform, with over 8 million current users. These platforms are perfectly suited for a specific sector of the market. If you just want to use streaming media platforms to host videos that you don’t care about making money from (your kid’s birthday party, your hike up Half Dome, your cat doing anything), then these solutions are perfect for you.
The recent use of streaming platforms that allow comedians to offer comedy specials directly to their audience is absolutely no laughing matter. In December of 2011, world famous comedian Louis C.K, star of the sitcom “Louie”, released his special “Live at the Beacon Theater” as a $5 download from his personal website. Within 72 hours, C.K. had walked away with nearly a quarter-of-a-million to show for his efforts, and to date the special is closing in on nearly a million. Within a few months, Aziz Ansari, the star of NBC’s hit “Parks and Recreation” took the cash cue and also offered his special “Dangerously Delicious” as a download directly to his fanbase. Although Ansari has not released his numbers, most suspect that he found similar results in the experiment. It appears that a new day has dawned for American comics. The advent of paid content has allowed comedians and other entertainers to offer their performances directly to their audience and sell comedy videos online, thus cutting out costly middlemen. It used to be that stand ups who wanted to sell their material, whether it be in the form of DVDs or televised events, were at the mercy of studios, networks, and distribution companies. This meant that each chain in the sales link took a larger and larger portion of the profits, often leaving the performer with only pennies on the dollar for their efforts.
Everyone loves viral videos. Who hasn’t passed along a hilarious clip they found in their morning in-box that brought a smile to their face? Some of these classic clips have registered hundreds of millions of hits on an ever-growing variety of viewing platforms populating the web. Because of ad-based revenue models, these internet sensations have garnered some pretty hefty paychecks for the select few who were lucky enough to have their digital camera in the right place at the right time. But what about the rest of the video-producing world? People love viral videos for a variety of reasons. They’re usually hilarious and they’re extremely easy to send to our friends. But they are also free. Would anyone pay to watch a viral video? In most cases, the answer to that question is a resounding “no.” No one will pay to watch short clips on the internet. But what if a video doesn’t fit into that “viral” category? What alternatives are there for the rest of the video content producers on the planet? All videos are not created equal. Some fit perfectly into the YouTube-style business model. But what about those that do not?
Netflix Sees Jump in Subscribers Thanks to Original Video on Demand Content
After watching its subscriber growth slow sharply in Q2, subscription video on demand giant Netflix seems to have bounced back strongly in Q3 thanks to their highly popular slate of original programming. Netflix’s investment in original content production and moving away from its reliance on licensed content has thus far proven effective, and many others [...]
Pivotshare Partners with LeEco to Expand Distribution for SVOD Channels
Pivotshare has proven itself as the industry leader in the SVOD world focused on helping our publishers reach a larger audience. We are proud to announce yet another relationship in our growing list of international distribution partners. Today at their Northern American unveiling, digital pioneer LeEco announced the launch of LeEco Live, their entertainment marketplace [...]
Improve Your OTT Channel Homepage With Featured Collections
The Pivotshare team has been beta-testing out the ability to promote Featured Collections on the homepage of OTT channels on our platform, and now it’s official: you can add this beautiful functionality to your Pivotshare channel too! Featured Collections helps organize your channel’s homepage and showcases your top video collections to customers as soon as they [...]