Blog : Video On Demand

  • A New Path For New Media Superstars

    We all remember the halcyon days of early viral videos. Everyone loved passing around email links to such classics as 2003’s Star Wars Kid and 2006’s The Evolution of Dance, and who could forget the classic, Don’t Tase Me, Bro!, which taught us all a valuable lesson about the painful consequences of getting lippy at a political rally. These videos were quick, fun, and free. Out of this world of disposable entertainment came a few superstars that began to profit off a variety of platforms that allowed them to generate revenue from forced advertising associated with their free content. Among these were the fitness duo, The Tone It Up Girls, who amassed a following of over 180,000 enthusiastic subscribers. After growing their online presence, the Tone It Up Girls are now making a move to strengthen their media empire, as Bravo recently announced a new reality show in the works. These new media superstars have decided to add premium content in a greener and more profitable pasture than their previous free-content-only world.
  • Documentary “A Sister’s Call” Brings Mental Illness Into the Spotlight

    Beautiful documentary tells the story of one woman’s heroic battle to find her missing brother and restore his life ATLANTA, Georgia - A SISTER’S CALL, the award-winning documentary brilliantly directed by Rebecca Schaper and Kyle Tekiela, continues garnering prizes at film festivals around the country. A Sister’s Call can now be purchased online through Pivotshare and viewed on the web and across leading mobile and tablet devices. The film was produced by directors Schaper and Tekiela in association with Kartemquin Films, creators of the 1994 award-winning classic documentary, Hoop Dreams. Kartemquin Films served as an editorial consultant on the project, helping to mold the final product through their world-renowned KTQ Labs program. The group is also helping with outreach as the project moves forward.
  • Pivotshare Announces New Monetized Embeddable Player

    Pivotshare Announces Self-Service Embeddable Pay-Per-View Video Player Media startup creates a solution allowing filmmakers to offer their films as rentals on their own website and begin selling direct to audience COSTA MESA, Calif. - Today Pivotshare announced the public release of their new monetized embeddable video player. All of the benefits that users of the Pivotshare platform have come to expect from their online media channels are also available in the embeddable version, allowing filmmakers to sell directly to their audience from their own website. On top of being completely self-service, with no starting fees or monthly costs, there is another aspect to the platform that sets it apart from most other embeddable players on the marketplace. Customers can now experience a truly seamless payment experience.
  • The Video On Demand Revolution

    In the food chain of the entertainment industry, distributing a film on the internet used to rank just behind bargain theaters in seedy neighborhoods and only slightly in front of that guy selling bootlegs out of his trunk in the CostCo parking lot. But all of that has now changed. In August, the feature film, The Bachelorette starring Kirsten Dunst was released to iTunes as a video on demand offering one month before it was released to theatres nationwide. The result may change the way that films are distributed from this time forward. Filmmakers vividly understand that the current business model of film distribution stacks the deck against them. Every entity in the process takes a portion of the profits of their labor until in the end there is often little to nothing left for those who conceived the project to begin with. Recent advances in streaming technology offer a growing ray of hope to those who make films for a living. The studio system is also investigating the video on demand distribution method in a proactive attempt to reverse losses in ticket sales, increase profit margins, and meet a rising customer demand for affordable at-home viewing.
  • Choosing Between Streaming Video Platforms

    So you are a video content producer and you create some of the most professional media around. But as good as it might be, you still need a way to stream it to your customers. Most content creators in the media world aren’t doing what they do as a hobby, but are looking for the best possible way to monetize the media that they are offering to their fans. There are many digital streaming solutions in the market, so choosing the one that makes the best sense for your business can be a difficult process. Lets take a look at the three main categories of streaming media platforms. The model most familiar to users of video sharing services are free, ad-supported platforms. The most popular of these is obviously YouTube, with over 800 million unique users a month, and on average, over sixty hours of content being uploaded onto the site every minute of every day. Vimeo is another similar version of this type of platform, with over 8 million current users. These platforms are perfectly suited for a specific sector of the market. If you just want to use streaming media platforms to host videos that you don’t care about making money from (your kid’s birthday party, your hike up Half Dome, your cat doing anything), then these solutions are perfect for you.

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