Blog : VOD
Online video consumption and purchases will double by 2016 according to Cisco, so getting the word out about your videos must include a holistic social media strategy. That means making sure your premium videos are promoted on Facebook - still the top dog among all social media networks. But is there an easy way to link non-YouTube videos with Facebook? Previously, the most common method of linking premium, purchasable video content was to simply post a link. Any links directed to YouTube would automatically display the YouTube video right on Facebook. But a link to a non-YouTube video would get you little more than an image on Facebook. Now there’s an easier way to promote and share your premium videos.
The ability to soar like a bird seems to be one of the most pervasive desires of mankind. Those that can do so without the aid of an airplane are indeed a special breed. The recent Pivotshare-exclusive documentary, Free Flyers, showcases these intrepid individuals, giving viewers a glimpse into a lifestyle that few of us will ever dare to know.
Director Tony Ritter began his cinematic career as the Director of Photography for big budget Hollywood films. He soon found the glacial pace of development to be too frustrating and so took the production reins into his hands. Wanting to combine his love of flying with his love of film, Tony hooked up with thirteen of the greatest hang gliders and paragliders in the world (including 4-time World Aerobatic Champion and Guinness World Record Holder, John Heiney) to make his film about the sport. With top pilots, three cameras and a 24-day shooting schedule in three of the most popular flying sites in America, Tony Ritter created his own feature film from start to finish.After filming and post-production was completed, rather than return to the studio system, Tony chose Pivotshare to distribute his film. Tony is using Pivotshare’s monetized embeddable player on his corporate site. The player not only allows his customers to go from viewing a preview to purchasing to watching the full feature all without leaving the page, it also captures valuable customer data, which allows for easy repeat purchases as well as future marketing opportunities.
Preparing for the upcoming holiday season, Pivotshare decided to give their clients an early gift by unveiling their complete channel design reboot this week. The company says they have gathered customer input from the last year of business and compiled this data to inform the design and UI directions that these new layouts took. Already known for the clean feel of their channels and unobtrusiveness of their embed player, Pivotshare hopes that this new design scheme will further differentiate the company in the market.
Now that everyone has returned home from their summer vacations, Pivotshare thought it would be the perfect time for us to hit the road! The Pivotshare team has spent the summer building a variety of new tools to make it even easier for paid content creators to sell media directly to their audience. Anyone can use pay-per-view rentals, purchase downloads, channel-wide subscriptions, tip-jars or a combination of them all to create their own branded VOD storefront. We’re so excited about everything we have going on that we thought we’d stop by a few hot spots and tell the folks there how we Pivotshare is helping to change the way the world consumes media.
Friday, Sept. 27th - Social Media Week, Toronto - The Future Of Home Entertainment
Saturday, Sept. 28th - MIT Hacking Arts Festival, Cambridge, MA - Storytelling in the Digital Age
Oct. 2-3 - Dogfish Accelerator, New York - Filmmaker Mentoring Workshops
Sunday, Oct. 6 - San Diego Film Festival, San Diego - The Business Side of the Business
Anthony DiLuglio is serious when he says that his workouts can save your life. Probably because they literally saved his. In 2005, after already working as a successful trainer in the fitness industry, Anthony was diagnosed with a rare form of cancer which he was told could mean the loss of his leg or worse. His doctors had told him that he had a one in two-million chance of having malignant cancer, which unfortunately happened to be the case. But when the surgeons opened up his leg to remove the tumor, to their shock and amazement they discovered that his muscle tissue was too dense for the cancer to penetrate. His leg and his life were both saved, largely he believes, because of his innovative workout regimen.