Blog : VOD

  • Exclusive Video On Demand Release: The Evidence of Hope

    There are times when the dire state of events around the world makes us want to collectively throw up our hands in abject resignation. Whether caused by war, famine, corruption, disease or any category of tragedy, the pain and suffering we see all too often can be overwhelming to the extreme. There are moments when it would seem so much easier to resign ourselves to grief or apathy, and like flipping a switch buried deep inside ourselves, simply give up hope. Filmmaker Chad Amour’s new video project suggests that, upon closer examination, there is in actuality much reason to do otherwise.
  • A New Path For New Media Superstars

    We all remember the halcyon days of early viral videos. Everyone loved passing around email links to such classics as 2003’s Star Wars Kid and 2006’s The Evolution of Dance, and who could forget the classic, Don’t Tase Me, Bro!, which taught us all a valuable lesson about the painful consequences of getting lippy at a political rally. These videos were quick, fun, and free. Out of this world of disposable entertainment came a few superstars that began to profit off a variety of platforms that allowed them to generate revenue from forced advertising associated with their free content. Among these were the fitness duo, The Tone It Up Girls, who amassed a following of over 180,000 enthusiastic subscribers. After growing their online presence, the Tone It Up Girls are now making a move to strengthen their media empire, as Bravo recently announced a new reality show in the works. These new media superstars have decided to add premium content in a greener and more profitable pasture than their previous free-content-only world.
  • Documentary “A Sister’s Call” Brings Mental Illness Into the Spotlight

    Beautiful documentary tells the story of one woman’s heroic battle to find her missing brother and restore his life ATLANTA, Georgia - A SISTER’S CALL, the award-winning documentary brilliantly directed by Rebecca Schaper and Kyle Tekiela, continues garnering prizes at film festivals around the country. A Sister’s Call can now be purchased online through Pivotshare and viewed on the web and across leading mobile and tablet devices. The film was produced by directors Schaper and Tekiela in association with Kartemquin Films, creators of the 1994 award-winning classic documentary, Hoop Dreams. Kartemquin Films served as an editorial consultant on the project, helping to mold the final product through their world-renowned KTQ Labs program. The group is also helping with outreach as the project moves forward.
  • Pivotshare Announces New Monetized Embeddable Player

    Pivotshare Announces Self-Service Embeddable Pay-Per-View Video Player Media startup creates a solution allowing filmmakers to offer their films as rentals on their own website and begin selling direct to audience COSTA MESA, Calif. - Today Pivotshare announced the public release of their new monetized embeddable video player. All of the benefits that users of the Pivotshare platform have come to expect from their online media channels are also available in the embeddable version, allowing filmmakers to sell directly to their audience from their own website. On top of being completely self-service, with no starting fees or monthly costs, there is another aspect to the platform that sets it apart from most other embeddable players on the marketplace. Customers can now experience a truly seamless payment experience.
  • The Video On Demand Revolution

    In the food chain of the entertainment industry, distributing a film on the internet used to rank just behind bargain theaters in seedy neighborhoods and only slightly in front of that guy selling bootlegs out of his trunk in the CostCo parking lot. But all of that has now changed. In August, the feature film, The Bachelorette starring Kirsten Dunst was released to iTunes as a video on demand offering one month before it was released to theatres nationwide. The result may change the way that films are distributed from this time forward. Filmmakers vividly understand that the current business model of film distribution stacks the deck against them. Every entity in the process takes a portion of the profits of their labor until in the end there is often little to nothing left for those who conceived the project to begin with. Recent advances in streaming technology offer a growing ray of hope to those who make films for a living. The studio system is also investigating the video on demand distribution method in a proactive attempt to reverse losses in ticket sales, increase profit margins, and meet a rising customer demand for affordable at-home viewing.

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