Twitch and YouTube Not the Only Game in Town

  • Last year in the United States, the video game industry pulled in revenues well over 20 billion dollars. To give you an idea of what that kind of money looks like, if video games were a sovereign nation, they would produce more income than many of the countries on our planet. Traditionally a larger market internationally, e-sports claims over 400 million participants worldwide, resulting in an additional $500 million in secondary market activity, and is now growing dramatically in the U.S. as well. While corporations make a great deal of money from the production and sales of video games, those who do much of the promoting of those games see very little in the way of profits. In order to make ends meet, those who create gamer videos have experimented with a variety of sources.

    When YouTube began in 2005, it seemed that their advertising-based revenue was a dream come true. Gamers could post their videos, fans could watch, and advertisers could foot the bill. Everyone wins, right? But early promises of realistic income were quickly shot down for most content producers. Twitch, dropping on the scene in 2011, created hopes that it too might be the golden goose that gaming content creators had been hoping for. Twitch offered livestreams, where fans could laugh and learn from their favorite players. Income was generated from a combination of ad revenues as well as donations. But again, the paycheck that gamers received would hardly be referred to as a “high score”.

    Enter Pivotshare. Our platform allows gamers to sell their instructional or entertainment content directly from their own branded channel as either pay-per-view rentals, download purchases, as part of a channel-wide monthly subscription offer, or any combination. Rather than depending on what amounts to less than a penny per view, Pivotshare lets you charge whatever you’d like for views. Unlike other platforms, Pivotshare also gives you contact information on your audience, allowing you to finally capture your audience for further marketing opportunities.

    Gamers are using their Pivotshare channels to create reliable revenue streams in a variety of ways. Rather than releasing their videos straight to YouTube, a few weeks earlier they upload them on their Pivotshare channel, and by putting a teaser trailer on YouTube with links back to their channel, they alert their audience who are happy to pay for early viewing or just to support their heroes. Others are also releasing premium content, such as strategy guides, tutorials, and other high-level instructional content, that they never intend to release for free. YouTubers can also offer Greatest Hits compilations of older content for their fans to download straight to their own system.

    While these other platforms can be great for attracting attention to new content creators, they are lacking in the necessary tools that allow e-sports media producers to generate realistic and dependable income. At Pivotshare, we want to empower creatives to be able to make money so they can keep doing what they do best, make more amazing videos. Build your audience on the other platforms, but build your business on Pivotshare. We look forward to helping you get started. If you’d like to start selling your gaming videos to your audience, click here!

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